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Brand Transformations
Project Type
Visual Identity Redesigns
Skills Highlighted
Brand Identity Design- Logo Systems- Visual Direction- Rebranding & Refinement- Digital Application- Strategic Design Thinking
Date
April 2023
A collection of before and after brand transformations showcasing my approach to refining visual identity through strategy, consistency, and elevated design. Each transformation focuses on clarity, cohesion, and aligning the brand’s visuals with its purpose, audience, and long term growth.
- Explored existing brand foundations to identify gaps in clarity, consistency, and scalability
- Redesigned logos to improve legibility, balance, and versatility across digital and physical touchpoints
- Developed refined logo systems including primary logos, secondary marks, submarks, and signatures
- Introduced cohesive typography and colour direction to strengthen brand recognition
- Applied updated branding across real-world assets such as social media grids, packaging, and digital platforms
- Focused on transformation through refinement rather than complete reinvention, preserving brand essence while elevating execution.
